隨著生活工作節(jié)奏加快，年輕人更愿意花錢購買便利，上門服務受到了年輕一代的歡迎。從外賣、家政、收納到上門做飯、美容，上門服務市場需求大增。

Door-to-door (DTD) services have shifted from a luxury use pattern to a routine consumption mode in China.

在中國，上門服務已經(jīng)從一種奢侈服務轉(zhuǎn)變?yōu)槿粘ＯM模式。

Consumers, especially the younger generation, are becoming increasingly open to ordering such services, which in turn is generating new business growth points.

消費者尤其是年輕一代越來越喜歡訂購這類服務，從而催生了新的業(yè)務增長點。

According to a report from market research company Kantar Worldpanel, China's DTD services market surpassed 2 trillion yuan ($283 billion) in 2021, growing at a compound annual growth rate of 64 percent between 2016 and 2021.

市場調(diào)研公司凱度消費者指數(shù)發(fā)布的報告顯示，2021年中國的上門服務市場超過了2萬億元，2016年到2021年的復合年增長率為64%。

"Door-to-door wardrobe organizing has experienced explosive growth since 2021. Between 2021 and 2023, the number of post-1995 consumers surged by nearly 20 percent, among which many have become our regular customers for whom we offer services every quarter," said Guo Xixi, a wardrobe organizer. "Young customers spend between 10,000 yuan and 50,000 yuan on organizing wardrobes every year.

收納師郭西西稱：“從2021年上門收納迎來井噴期至今，95后客戶數(shù)量增長了將近20%，其中一部分已經(jīng)發(fā)展成為需要每個季度上門進行收納維護的長期客戶。而這些年輕客戶平均每年在收納上的花費，為1萬至5萬元不等。”

"Two years ago, our core customers were those with higher salaries. Now, demand from the middle-income group has surged."

“兩年前，核心客戶還是收入更富裕的成熟群體。但現(xiàn)在，許多普通收入群體對上門收納服務也有很多需求。”

Zhang Xinyuan, secretary-general of Co-found think tank, said, "With the help of the internet and smart devices, various services are delivered straight to consumers, offering a better user experience."

Co-Found智庫秘書長張新原表示，在互聯(lián)網(wǎng)和智能設備的幫助下，多種服務可以直達消費者，提供更好的用戶體驗。

Su Yuanyuan, a post-1995 employee in Beijing, said DTD services have brought great convenience and a sense of well-being to her life.

在北京上班的95后蘇媛媛（音譯）表示，上門服務給她的生活帶來了極大的便利和幸福感。

As an internet engineer who works from 9 am to 6 pm six days a week, spending two hours in a beauty salon was a luxury for Su, until she discovered that beauty salons had started offering door-to-door services.

作為網(wǎng)絡工程師，朝九晚六的工作時間和一周歇一天的休息方式，讓花兩個小時去做美容成為了奢侈，直到蘇媛媛發(fā)現(xiàn)美容師能夠提供上門服務。

Su now orders DTD facial care twice a month. Although she spends 30 percent more on this compared to a beauty salon, she has started to enjoy the services. Su also often makes use of DTD housekeeping and cooking services.

蘇媛媛現(xiàn)在每月讓美容師上門服務兩次。即使費用相對于線下服務增加了30%，她卻已經(jīng)愛上了上門服務。蘇媛媛還經(jīng)常購買家政服務和上門做飯服務。

"I really benefit a lot from such services. In this fast-paced society, it is such a blessing for young people," Su said.

蘇媛媛表示，這種服務讓她受益良多，在這樣快節(jié)奏的社會造福了年輕人。

Such services are also creating new occupations. Data from Qichacha, a company information aggregator, showed that currently there are 14,500 enterprises providing DTD services, covering food delivery, housekeeping, laundry, manicures, massages, repair and fresh food.

上門服務還創(chuàng)造了更多就業(yè)機會。企查查數(shù)據(jù)顯示，我國現(xiàn)存上門服務相關(guān)企業(yè)共有1.45萬家，涵蓋了外賣、家政、洗衣、美甲、按摩、維修、生鮮等各個領(lǐng)域。

The popularity of the sector, however, is offset by uneven service quality, lack of qualifications and inconsistent operational standards.

然而，“上門經(jīng)濟”的火爆也伴隨著服務質(zhì)量參差不齊、缺乏資質(zhì)、運營標準不統(tǒng)一等行業(yè)亂象。

Meng Lilian, chief analyst at the Sichuan Tianfu Health Industry Research Institute, said: "Industry standards should be established to ensure service quality. Meanwhile, a whole-process supervision mechanism should be set up."

四川天府健康產(chǎn)業(yè)研究院首席專家孟立聯(lián)指出，應該建立行業(yè)標準來保證服務質(zhì)量，與此同時還應該建立全程監(jiān)管機制。

英文來源：中國日報

翻譯&編輯：丹妮